09 October 2008
Standard Chartered Bank is donating US$20 million to fund the development of sustainable eye care in 20 cities internationally including The Gambia in an attempt to help prevent avoidable blindness.
The “Seeing is Believing” project began in 2003; it helps residents of cities in developing countries by offering a range of services targeting avoidable blindness such as preventative treatment, cataract surgery, education and providing glasses to individuals.
The Bank is working with the International Association for the Prevention of Blindness and the World Health Organisation and has highlighted The Gambia as one area in need of real help. Standard Chartered Gambia will be holding a fundraising football match against the GFA Coaches of The Gambia with proceeds allocated to fund a number of cataract operations. The Bank commits to match donations raised until the $20 million target is met, the programme is due to complete in 2015. For more details see http://www.seeingisbelieving.org.uk/newvision/anewvision.asp
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