Winter Sun in The Gambia Stands up to Economic Pressures

04 December 2008

Despite the economic recession winter sun bookings to The Gambia are up on last year says The Gambia Experience.

The total number of bookings for winter 2008/09 are up by around 1% to date. Chris Ayling, a company Director, says: “Although the increase in sales are marginal it’s very positive news in the current economic climate. Whilst many travel companies are facing difficulties our expertise, combined with The Gambia’s unfaltering appeal, is proving resilient.”

Ayling attributed the rise in bookings to the country’s broad appeal as well as the company’s 20 years experience. “The Gambia offers excellent value for money both for budget holidays and luxury hotels and we’re continuing to see strong sales for this winter. We also have a high percentage of repeat bookers which is helping us through this difficult period.”

He outlined the main reasons clients opt for winter sun in The Gambia: the short flight time, no jet lag, friendly English-speaking locals and fantastic weather being the main attractions in addition to the relatively low costs.

October and November have been particularly strong with bookings for the winter up by 14% year on year. In an effort to maintain high levels of bookings the company is offering holidaymakers savings on a number of holidays including Christmas and New Year breaks. For more details see special offers.