04 February 2009
GiG (Gambia is Good) has been celebrating a very successful 2008 after receiving three prestigious awards last year.
GiG is a fair trade project supported by Concern Universal, British organic farmers Haygrove Ltd and The Travel Foundation. It aims to connect poor rural farmers in The Gambia with the country’s tourism industry. The result is increased earnings for farmers and a reduction in imported goods. The project currently trains, supports and purchases produce from approximately 1000 farmers in the Western and North Bank Regions of The Gambia.
In 2008 GiG and its partners won:
- the Best for Poverty Reduction category at Virgin Holidays Responsible Tourism Awards organised by responsibletravel.com (November 2008)
- Haygrove Ltd was one of ten winners of the 2008 World Business and Development Awards (WBDA) recognising the private sector in implementing the Millennium Development Goals (September 2008)
- Concern Universal was announced as 2008 Charity of the Year in the International Aid and Development Category with specific recognition of its Gambia is Good initiative.
Find out more at www.concern-universal.org
Source: Gambia is Good
Press Office Contact Details
Jenny Adams - PR Manager (National Press)
Louise Thomas - PR & Marketing Executive (Regional & Trade Press)
0845 330 2077
press@serenity.co.uk
Serenity Holidays is a trade name of Serenity Holidays, a fully bonded operator under ATOL 1866 and a member of ABTA, IATA and AITO.